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The Diploma in Mass Media and Advertising is a one-year full-time program. The objective of this course is to facilitate students who have after O/L and who are currently employed in the media or other relevant positions. These qualifications are aimed at learners entering the Media and Advertising sector as well as those already working in these areas who are looking to renew their skills with formal training.

Teacher-student ratio: 1:20

Modules / Units: -

• Introduction to Communication
• Media Language
• Print Media
• Electronic Media
• Programme, News & Documentary
• News Reading & Programme Presentation
• Advertising
• New Media
• Law & Ethics
• Media Literacy

Free Study: -

• English
• Tamil
• Leadership Training
• Journalism
• IT and Computing
• Sinhala (foreign students only)

Free Tuition Classes will be organized in the Institute for those students who wish to improve their English, Leadership Training, Journalism and IT.

Professionally qualified Instructors will conduct the classes to enhance the IT knowledge and command of English languages. Students will improve their languages, listening, speaking, and reading and presentation skills. The students will get opportunities to involve in conversation, Dialogue, writing and use of English grammar with accuracy when in use.

Free Tuition Classes will be organized in the Institute for those students who wish to improve their IT, English and Tamil. Professionally qualified Instructors will conduct the classes to enhance the IT knowledge and command of English and Tamil languages. Students will improve their IT, languages, listening, speaking, reading and presentation skills. The students will get opportunities to involve in conversation, Dialogue, writing and use of English grammar with accuracy when in use.

Admission Requirements: -

• Minimum G.C.E. (O/L) Level or completion of high school.
• Matured students above 21 years of age with some secondary school education and working experience.
• English proficiency (Pass in G.C.E. O. Level)
• Three S passes (SSS) for A/Ls in any stream.

Delivery Method: -

Classroom lessons include some or all of the following;

• Lectures
• Group discussions
• Presentations
• Case studies
• Videos
• Individual Practical and Group Practical

Duration: - 12 months in full-time/part-time mode

Assessment: -

Each module is assessed via the following;

• Assignments
• Group projects
• Oral presentation
• Practical demonstrations
• Examinations (Essay and MCQ)