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The Diploma in Digital Marketing s is a one-year full-time program. Digital Marketing is the use of digital media to attract and engage with current and potential customers, for example online advertising, email marketing, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising. There are clear pathways and optional groups in each qualification to support the learners’ journey into this sector.

These qualifications are aimed at learners entering the Digital Marketing sector as well as those already working in these areas who are looking to renew their skills with formal training.

Teacher-student ratio: 1:20

Modules / Units: -

• Imaging software
• Video software
• Understanding the business environment
• Understand legal, regulatory, and ethical requirements in sales and marketing
• Spreadsheet software
• Principles of social media within a business
• Principles of keywords and optimization
• Using collaborative technologies
• Content management system website creation
• Principles of social media advertising and promotion
• Website software
• Principles of marketing and evaluation
• Develop own professionalism
• Digital marketing metrics and analytics
• Search engine marketing
• Content marketing
• Marketing on mobile devices
• Online display advertising
• E-mail marketing
• Principles of Marketing Stakeholder relationships
• Brand development
• Project management
• Analyse and report data
• Produce copy for digital media communication
• Video software
• Delivering e-commerce solutions
• Relationships to other qualifications
• Sources of general information

Free Study: -

• English
• Leadership Training
• Journalism
• IT and Computing
• Sinhala (foreign students only)

Free Tuition Classes will be organized in the Institute for those students who wish to improve their English, Leadership Training, Journalism and IT.

Professionally qualified Instructors will conduct the classes to enhance the IT knowledge and command of English languages. Students will improve their languages, listening, speaking, and reading and presentation skills. The students will get opportunities to involve in conversation, Dialogue, writing and use of English grammar with accuracy when in use.

Free Tuition Classes will be organized in the Institute for those students who wish to improve their IT, English and Tamil. Professionally qualified Instructors will conduct the classes to enhance the IT knowledge and command of English and Tamil languages. Students will improve their IT, languages, listening, speaking, reading and presentation skills. The students will get opportunities to involve in conversation, Dialogue, writing and use of English grammar with accuracy when in use.

Admission Requirements: -

• Minimum G.C.E. (O/L) Level or completion of high school.
• Matured students above 21 years of age with some secondary school education and working experience.
• English proficiency (Pass in G.C.E. O. Level)
• Three S passes (SSS) for A/Ls in any stream.

Delivery Method: -

Classroom lessons include some or all of the following,

• Lectures
• Group discussions
• Presentations
• Case studies
• Videos

Duration: - 12 months in full-time / part-time mode

Assessment: -

Each module is assessed via the following;

• Assignments
• Group projects
• Oral presentation
• Practical demonstrations
• Examinations